The goal of this project was to take an existing brand, and rebrand it towards a new audience. I chose Insomniac Games and rebranded it into Insomniac Energy Drinks. This would shift the target audience of the original company from gamers to energy drink consumers. The energy drinks would be connected to the original Insomniac company (and audience) by featuring QR codes on the can that would unlock exclusive in-game content for games by Insomniac.

*Note: Moon and Insomniac type logos belong solely to Insomniac Games (a Playstation studio) and were used for the educational purpose of this project.