Mira! Mexican Influence on American Pop Culture
College Capstone Project
From streetwear to Taco Tuesdays, to the colors in southwest towns, you can see the influence of Mexican culture. Unfortunately, this culture isn’t always seen. With the explosion of mass communication and spread of information, particularly through social media, the context of influences is often lost. The U.S. is a melting pot of so many great, diverse peoples. In this age of increasing awareness of diversity, it is important to recognize the influences cultures bring and to celebrate them. This celebration will hopefully lead to a greater respect amongst people and their cultures. This is why I chose to focus on this for my college capstone. I wanted to celebrate and find a new respect for my culture.
Logos
Logo
Logotype
Mark
Deliverables
As part of the project, we needed to create deliverables that would show how the brand we have researched and developed could be applied to different outcomes. I chose to apply my project mainly to a social media campaign and a supporting website.
Social Media Campaign
Website
This mockup shows how the home page would look to the user. It also highlights the drop down feature that would be implemented for the categories section of the nav bar.
This shows a secondary page that a user would navigate to if they were looking for more information about an influence. The phone in this mockup is meant to show the interaction from the user going from the instagram page to the website. This instance is a page about the influence of zoot suits.
